Background- 

MGA Entertainment is a leading toy and doll manufacturer. To support the launch of new products from their L.O.L. Surprise! and O.M.G. brands, they asked us to organise the launch event.

Implementation-

We took the uber trendy venue “Berliner Haubentaucher“ and turned it into a fashion show location where the new L.O.L. Surprise! 2-in-1 Glamper & the O.M.G. Fashion Dolls were introduced. The invited Influencers, clients and fans were able to experience the new products in an ‘instagrammable’ setting. The little guests could show off their modelling skills by cat-walking across the pool.

Results-

The show was a great success and really helped showcase the brand. A video of the event even received over 1.5 million views on YouTube.