Toxic-free social media and Twitter moves into the audio space
Companies are striving for a toxic-free social media
Online social media platforms are covert in nature which allows people to hide behind the screen, act as keyboard warriors, spreading negative comments to anyone and everyone, and it usually results in that person taking no accountability for their actions. Companies want to change that. YouTube seems to be making changes to prevent content creators experiencing a knock on their mental health because of trolls on the platform. They are trialing hiding the ‘dislike’ button on videos. Singapore-based company behind social media platform Bigo also wants to become a completely toxic free social media, so that especially teens and young people feel they can express themselves on the platform with no backlash. Negative comments and trolls are unfortunately everywhere and can be hard to completely eliminate but it's great to see social media platforms putting the mental wellbeing of their users at the forefront of their thinking.
Twitter moves into the audio space
There’s been a general trend towards audio for many years, with podcasts becoming increasingly popular with many people. The noise around new social media platforms based on audio communication, such as Clubhouse, have sparked other social media platforms to want to integrate audio into their offering. Twitter has created their own audio communication called Spaces, which is very similar to the likes of Clubhouse and Discord by having private and public server functionalities and being able to take part in the conversation or watch the discussions unfold on mute. It’s also very interesting that Twitter has chosen to launch first on Android as Clubhouse hasn’t quite made it there yet… sneaky much?!
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