Blog
Blog
Young target group
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Five Things Games can do Beyond Just Entertain
We’ve come a long way from the halcyon days of Asteroids in the local arcade, video games are now used for everything from healthcare, to politics, and research.
Turning red - opinion on the new animated movie
A personal opinion on the newest animated movie from Pixar - Turning Red.
Two Pre's in a Pod
Podcasts, we all listen to them and seem to thoroughly enjoy a version of media consumption that doesn’t involve a screen. But what about our children? Is there a space for children in the world of podcasting? If so, which ones should they listen to? In today's blog Sam dives into the world of children's podcasts.
"Aww it's a Grammy": Grammys 2022 Rundown
Eoin gives his (subjective) take on the 64th annual Grammy Awards.
The Ukraine war’s impact on TikTok content producers
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.
Engrossing or Gross? The popularity of Mukbang
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
5 proven ways to create and develop the "fun factor" into experiences for young consumers.
In this week's guest Blog, Gregg L. Witt (CSO of Engage Youth Co.) writes about his 5 sure fire ways of making experiences for young consumers enjoyable.
Aging Up in Kids TV: Help or Hindrance?
We take a look at kids TV shows that have tried aging their characters upwards. Whether it's Sabrina the Teenage Witch or Rugrats, aging up can be a risky move. Whether it's a success or a failure, we explore the highs and lows of this potential character development.
What are fidget Pop-it toys and why are they so popular?
A Pop-it toy is a fidget toy where users continually pop bubbles in and out with a satisfying click - it’s a silicone (and slightly more sophisticated) version of bubble wrap! From different sizes, shapes colours and price points - there’s really a Pop it toy for everyone!
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