Blog
Blog
Young adults
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Turning red - opinion on the new animated movie
A personal opinion on the newest animated movie from Pixar - Turning Red.
"Aww it's a Grammy": Grammys 2022 Rundown
Eoin gives his (subjective) take on the 64th annual Grammy Awards.
Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).
Engrossing or Gross? The popularity of Mukbang
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
The Enduring Appeal of Wordle
A short love letter to this year's most talked about word game.
5 proven ways to create and develop the "fun factor" into experiences for young consumers.
In this week's guest Blog, Gregg L. Witt (CSO of Engage Youth Co.) writes about his 5 sure fire ways of making experiences for young consumers enjoyable.
Top Kids And Family Tech at This Year's CES
Maurice takes a look at the best new consumer technology in the kids and family space.
Aging Up in Kids TV: Help or Hindrance?
We take a look at kids TV shows that have tried aging their characters upwards. Whether it's Sabrina the Teenage Witch or Rugrats, aging up can be a risky move. Whether it's a success or a failure, we explore the highs and lows of this potential character development.
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