
Blog
Blog
Toys

Squishmania Continues
Squishmallows—squidgy, cushion-like plush toys—rose to cult status in 2021 and two years on, sales continue to soar. So why are Squishmallow sales still going strong?

Accessible Toys
Are toys for disabled children becoming more accessible?

Are Toys Recession Resilient?
Our take on the “lipstick effect” and how it impacts the family retail market