Blog
Blog
pandemic
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Children's online safety
Download our latest trend debrief.
Gen Z Trend Report
Download our latest Gen Z Trend Report.
Cinema Struggles
Should we be worried about a decline in cinema attendance numbers? Or is it the natural evolution of a changing media landscape?
Changing the Channel with Remote Learning
How the increasing rise of Online learning has affected education in families.
Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
The Enduring Appeal of Wordle
A short love letter to this year's most talked about word game.
What are fidget Pop-it toys and why are they so popular?
A Pop-it toy is a fidget toy where users continually pop bubbles in and out with a satisfying click - it’s a silicone (and slightly more sophisticated) version of bubble wrap! From different sizes, shapes colours and price points - there’s really a Pop it toy for everyone!
Getting ready for the Metaverse
Like beauty, the Metaverse is in the eye of the beholder. Different people have different interpretations of what the metaverse is and what are the bits that are most exciting.
The tiny toys that are generating a HUGE buzz in Japan
Why is there something so cute and endearing about playing with miniature versions of larger items? And how come it's even better when it's a surprise!?
Is “Squid game” too scary for kids?
Is Netflix new smash hit an appropriate thing to show children? Maurice Wheeler reminisces about his own love of horror and how appropriate it might be for younger audiences.
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