Blog
Blog
Gen Z
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A Need For Consistency in Classification: BBFC Research Report
We give a brief rundown of research we conducted for the BBFC in 2022. The report, which was published on the BBFC website, explores the UK's attitudes towards content classification and how VoD/streaming platforms implement them.
Children's online safety
Download our latest trend debrief.
Gen Z Trend Report
Download our latest Gen Z Trend Report.
Cinema Struggles
Should we be worried about a decline in cinema attendance numbers? Or is it the natural evolution of a changing media landscape?
Snappy Safe Settings
Snapchat has joined other social media giants in adding protections for teenage users, but will they work?
The Rise of Virtual Influencers
How virtual stars are building real relationships with Gen Z
Virtual Makeup: Fad or Future?
Beauty brands are increasingly turning to augmented reality (AR) to market their products, but is this a passing fad or a wider behavioural change?
What we have learnt from the Commonwealth Games
A prime example of sportsmanship and diversity or a haunting reminder of global atrocities.
What is Love? (Island) Baby don't hurt me.
What is Love island and why do Gen Z love Love Island so much?
Stranger Things Have Happened
We take a look at what Kate Bush’s surprise return to the charts tells us about music marketing and Gen Z’s streaming habits.
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