Blog
Blog
Gaming
Gamification in Research: What are the Benefits?
Researchers have a lot to gain from incorporating game-like design into their data collection methods. In this week's blog, we explore how gamification ties into research and how it may improve insights and analysis.
The Rise of Mundane Gaming
Humdrum, everyday tasks are gaining a growing following in the digital world
Brand Tattoos: Regret or Reclaim?
We look at the phenomenon of getting brands tattooed on your body. Is it good promotion? The peak of fandom? Or just a laugh?
Five Things Games can do Beyond Just Entertain
We’ve come a long way from the halcyon days of Asteroids in the local arcade, video games are now used for everything from healthcare, to politics, and research.
How video games use characters to build fandom
We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.
Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).