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How video games use characters to build fandom

We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.

Gaming Taps Into Nostalgia

Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.

Trends for 2022

Our CEO, Maurice Wheeler, "gazes into the crystal ball" and takes a look at some of this year's biggest trends.
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