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Families
What are fidget Pop-it toys and why are they so popular?
A Pop-it toy is a fidget toy where users continually pop bubbles in and out with a satisfying click - it’s a silicone (and slightly more sophisticated) version of bubble wrap! From different sizes, shapes colours and price points - there’s really a Pop it toy for everyone!
Getting ready for the Metaverse
Like beauty, the Metaverse is in the eye of the beholder. Different people have different interpretations of what the metaverse is and what are the bits that are most exciting.
The tiny toys that are generating a HUGE buzz in Japan
Why is there something so cute and endearing about playing with miniature versions of larger items? And how come it's even better when it's a surprise!?
Is “Squid game” too scary for kids?
Is Netflix new smash hit an appropriate thing to show children? Maurice Wheeler reminisces about his own love of horror and how appropriate it might be for younger audiences.
Netflix's Move to Gaming
After a rapid growth period during the Covid-19 pandemic, Netflix is now feeling the squeeze with competitors Disney+ and Amazon rapidly gaining ground on the streaming giant. As a means to try to diversify their brand Netflix are now looking to get into the difficult world of gaming. Earlier this year they hired former EA and Oculus executive, Mike Verdu, to head up their gaming division. A move the platform hopes will give them the edge over more recent streaming competitors.
What is ASMR and why are kids so fascinated?
The ASMR trend is not new, but its recently had a profound impact on kids and we've identified 5 reasons why we think they're loving it...
Consultant Sports & Health Jürgen Maaßmann: Expertise in fitness, nutrition and health
When it comes to exercise, experts are in demand. Jürgen Maaßmann supports us as a sports scientist M.A. whenever our clients are concerned with the topics of fitness, nutrition and health. We are pleased to have the former professional basketball player on board as Consultant Sports & Health. We will soon be able to officially report on the first joint projects! We talked to him and our Managing Director Rebecca Duden about his work at We are Family.
Launch for the new year: We are Family takes off as an agency for young target groups and families
The new year brings many changes. After the founding of the global network "We are Family" last year, the Full Moon Group has now been repositioned and, among other things, the agency We are Family has been founded out of Full Moon Kids & Teens. Rebecca Duden, Managing Director of We are Family, explains in an interview the background of the launch, describes the offer and the target group specialisation and explains what clients can expect in a future cooperation.