Blog
Blog
Families
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Where are all the 3D printed toys?
Why is there not a 3D printer in every household? We take a look at the once lauded technology, where it went and where it's going.
How video games use characters to build fandom
We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.
Oscars 2022: Chaos and Congratulations
Our resident film enthusiast, Eoin Hennessy, gives his run down of this year's Academy Awards. Meme-able content, snubbed performances and an unfortunate return for Oscars machoism.
Engrossing or Gross? The popularity of Mukbang
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
The Enduring Appeal of Wordle
A short love letter to this year's most talked about word game.
4 tips for running a Market Research Online Community
Running online communities, either pop up ones that are live for two weeks and then disappear or longitudinal panels that give us access to audiences on an ongoing basis. Here are our 4 tips for creating an online community.
Trends for 2022
Our CEO, Maurice Wheeler, "gazes into the crystal ball" and takes a look at some of this year's biggest trends.
5 proven ways to create and develop the "fun factor" into experiences for young consumers.
In this week's guest Blog, Gregg L. Witt (CSO of Engage Youth Co.) writes about his 5 sure fire ways of making experiences for young consumers enjoyable.
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