We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.
Our resident film enthusiast, Eoin Hennessy, gives his run down of this year's Academy Awards. Meme-able content, snubbed performances and an unfortunate return for Oscars machoism.
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
Running online communities, either pop up ones that are live for two weeks and then disappear or longitudinal panels that give us access to audiences on an ongoing basis. Here are our 4 tips for creating an online community.
In this week's guest Blog, Gregg L. Witt (CSO of Engage Youth Co.) writes about his 5 sure fire ways of making experiences for young consumers enjoyable.