Blog
Blog
Families
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Is linear TV rising again?
What are the benefits of linear TV for the audience, and will it always have a place in the content viewing landscape?
Stranger Things Have Happened
We take a look at what Kate Bush’s surprise return to the charts tells us about music marketing and Gen Z’s streaming habits.
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Senior Research Manager
Changing the Channel with Remote Learning
How the increasing rise of Online learning has affected education in families.
Where are all the 3D printed toys?
Why is there not a 3D printer in every household? We take a look at the once lauded technology, where it went and where it's going.
How video games use characters to build fandom
We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.
Oscars 2022: Chaos and Congratulations
Our resident film enthusiast, Eoin Hennessy, gives his run down of this year's Academy Awards. Meme-able content, snubbed performances and an unfortunate return for Oscars machoism.
Engrossing or Gross? The popularity of Mukbang
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
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