Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
4 tips for running a Market Research Online Community
Running online communities, either pop up ones that are live for two weeks and then disappear or longitudinal panels that give us access to audiences on an ongoing basis. Here are our 4 tips for creating an online community.
Trends for 2022
Our CEO, Maurice Wheeler, "gazes into the crystal ball" and takes a look at some of this year's biggest trends.
Top Kids And Family Tech at This Year's CES
Maurice takes a look at the best new consumer technology in the kids and family space.
What do Christmas traditions look like across the world?
We asked the teams we work with about their Christmas traditions. Here is our summary of some of the key differences and similarities between markets that we’ve found particularly interesting.
The move back to more long-term, emotionally-driven, brand-building advertising.
Maurice takes a look at the future of brand building and performance-driven advertising
What are fidget Pop-it toys and why are they so popular?
A Pop-it toy is a fidget toy where users continually pop bubbles in and out with a satisfying click - it’s a silicone (and slightly more sophisticated) version of bubble wrap! From different sizes, shapes colours and price points - there’s really a Pop it toy for everyone!
Getting ready for the Metaverse
Like beauty, the Metaverse is in the eye of the beholder. Different people have different interpretations of what the metaverse is and what are the bits that are most exciting.