Blog
Blog
Digital Marketing
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Box Office Barbie
Greta Gerwig’s live-action adaptation of Barbie hits screens later this year; and so far the playful, pink-hued trailer has caused major waves with fans everywhere. But will box office success revive falling sales for the iconic doll’s parent company?
Gamification in Research: What are the Benefits?
Researchers have a lot to gain from incorporating game-like design into their data collection methods. In this week's blog, we explore how gamification ties into research and how it may improve insights and analysis.
The Rise of Virtual Influencers
How virtual stars are building real relationships with Gen Z
Virtual Makeup: Fad or Future?
Beauty brands are increasingly turning to augmented reality (AR) to market their products, but is this a passing fad or a wider behavioural change?
Five Things Games can do Beyond Just Entertain
We’ve come a long way from the halcyon days of Asteroids in the local arcade, video games are now used for everything from healthcare, to politics, and research.
"Aww it's a Grammy": Grammys 2022 Rundown
Eoin gives his (subjective) take on the 64th annual Grammy Awards.
The Ukraine war’s impact on TikTok content producers
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.
Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).
Engrossing or Gross? The popularity of Mukbang
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.
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