Blog
Blog
Digital Marketing
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The Rise of Virtual Influencers
How virtual stars are building real relationships with Gen Z
Virtual Makeup: Fad or Future?
Beauty brands are increasingly turning to augmented reality (AR) to market their products, but is this a passing fad or a wider behavioural change?
Five Things Games can do Beyond Just Entertain
We’ve come a long way from the halcyon days of Asteroids in the local arcade, video games are now used for everything from healthcare, to politics, and research.
"Aww it's a Grammy": Grammys 2022 Rundown
Eoin gives his (subjective) take on the 64th annual Grammy Awards.
The Ukraine war’s impact on TikTok content producers
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.
Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).
Engrossing or Gross? The popularity of Mukbang
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
The Enduring Appeal of Wordle
A short love letter to this year's most talked about word game.
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