Blog
Blog
Children's marketing
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What are fidget Pop-it toys and why are they so popular?
A Pop-it toy is a fidget toy where users continually pop bubbles in and out with a satisfying click - it’s a silicone (and slightly more sophisticated) version of bubble wrap! From different sizes, shapes colours and price points - there’s really a Pop it toy for everyone!
Getting ready for the Metaverse
Like beauty, the Metaverse is in the eye of the beholder. Different people have different interpretations of what the metaverse is and what are the bits that are most exciting.
The tiny toys that are generating a HUGE buzz in Japan
Why is there something so cute and endearing about playing with miniature versions of larger items? And how come it's even better when it's a surprise!?
Is “Squid game” too scary for kids?
Is Netflix new smash hit an appropriate thing to show children? Maurice Wheeler reminisces about his own love of horror and how appropriate it might be for younger audiences.
Netflix's Move to Gaming
After a rapid growth period during the Covid-19 pandemic, Netflix is now feeling the squeeze with competitors Disney+ and Amazon rapidly gaining ground on the streaming giant. As a means to try to diversify their brand Netflix are now looking to get into the difficult world of gaming. Earlier this year they hired former EA and Oculus executive, Mike Verdu, to head up their gaming division. A move the platform hopes will give them the edge over more recent streaming competitors.
What is ASMR and why are kids so fascinated?
The ASMR trend is not new, but its recently had a profound impact on kids and we've identified 5 reasons why we think they're loving it...
UK Kid's mental health should be a cause for our concern...
An upsetting update about children's mental health, but one we should all be aware of. How can we support the children of our nation?
In-game advertising might literally be a game-changer
See what we've got to say about in-game advertising and why it's an important nascent trend in our eyes...
When fantasy becomes a reality
Check out a great example of authenticity in big experiences - keeping the magic alive for both children and adults!
Gaming gets a little more complex and TikTok's got a new AR feature
This week's blogs take a look at gaming and NFT's are becoming more integrated and TikTok's new AR feature, keeping the app ahead of the game.
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