Blog
Blog
Children's marketing
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Where are all the 3D printed toys?
Why is there not a 3D printer in every household? We take a look at the once lauded technology, where it went and where it's going.
The Ukraine war’s impact on TikTok content producers
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.
Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
The Enduring Appeal of Wordle
A short love letter to this year's most talked about word game.
Trends for 2022
Our CEO, Maurice Wheeler, "gazes into the crystal ball" and takes a look at some of this year's biggest trends.
5 proven ways to create and develop the "fun factor" into experiences for young consumers.
In this week's guest Blog, Gregg L. Witt (CSO of Engage Youth Co.) writes about his 5 sure fire ways of making experiences for young consumers enjoyable.
Education on TikTok
We take a look at the highs and lows of #learnontiktok
Top Kids And Family Tech at This Year's CES
Maurice takes a look at the best new consumer technology in the kids and family space.
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