Blog
Blog
Children's marketing
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Three Social Media Apps to Watch in 2023
We take a look at some of the social media sites/apps bubbling up in 2023. Are they here to stay or just a flash in the pan?
A Need For Consistency in Classification: BBFC Research Report
We give a brief rundown of research we conducted for the BBFC in 2022. The report, which was published on the BBFC website, explores the UK's attitudes towards content classification and how VoD/streaming platforms implement them.
Are Toys Recession Resilient?
Our take on the “lipstick effect” and how it impacts the family retail market
Stranger Things Have Happened
We take a look at what Kate Bush’s surprise return to the charts tells us about music marketing and Gen Z’s streaming habits.
We are Hiring!
Senior Research Manager
Five Things Games can do Beyond Just Entertain
We’ve come a long way from the halcyon days of Asteroids in the local arcade, video games are now used for everything from healthcare, to politics, and research.
Where are all the 3D printed toys?
Why is there not a 3D printer in every household? We take a look at the once lauded technology, where it went and where it's going.
The Ukraine war’s impact on TikTok content producers
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.
Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
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