Blog
Blog
Children's marketing
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Are Teens Turning Away From Tech?
Is 2023 the year of the flip phone?
Box Office Barbie
Greta Gerwig’s live-action adaptation of Barbie hits screens later this year; and so far the playful, pink-hued trailer has caused major waves with fans everywhere. But will box office success revive falling sales for the iconic doll’s parent company?
Ms. Rachel Is Teaching Your Children
On this week's blog, we take a look at TikTok and YouTube phenomenon, Ms. Rachel. She's teaching children how to read and inspiring parents, but how did she become so popular and why do some people consider her controversial?
Squishmania Continues
Squishmallows—squidgy, cushion-like plush toys—rose to cult status in 2021 and two years on, sales continue to soar. So why are Squishmallow sales still going strong?
Is Smell-O-Vision making a comeback?
Adding smell to video content is not a new idea but it has revived once again, having had a comeback at the Consumer Electronics Show this year. Will it be a great new addition to virtual reality or will it fail much like personal 3D TVs?
Designing Experiences for Generation Alpha
Our research and insights team look at the lasting impacts of the covid-19 pandemic on Generation Alpha
Gamification in Research: What are the Benefits?
Researchers have a lot to gain from incorporating game-like design into their data collection methods. In this week's blog, we explore how gamification ties into research and how it may improve insights and analysis.
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