Blog
Blog
Children's marketing
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Stranger Things Have Happened
Stranger Things Have Happened
We are Hiring!
Senior Research Manager
Five Things Games can do Beyond Just Entertain
We’ve come a long way from the halcyon days of Asteroids in the local arcade, video games are now used for everything from healthcare, to politics, and research.
Where are all the 3D printed toys?
Why is there not a 3D printer in every household? We take a look at the once lauded technology, where it went and where it's going.
The Ukraine war’s impact on TikTok content producers
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.
Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).
How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
Gaming Taps Into Nostalgia
Whether it's Final Fantasy VII or Tony Hawk's Pro Skater 2, we look at how the games industry is utilising existing fandoms and getting nostalgic.
The Enduring Appeal of Wordle
A short love letter to this year's most talked about word game.
Trends for 2022
Our CEO, Maurice Wheeler, "gazes into the crystal ball" and takes a look at some of this year's biggest trends.
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