Maurice Wheeler

How video games use characters to build fandom

We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.

Trends for 2022

Our CEO, Maurice Wheeler, "gazes into the crystal ball" and takes a look at some of this year's biggest trends.

Getting ready for the Metaverse

Like beauty, the Metaverse is in the eye of the beholder. Different people have different interpretations of what the metaverse is and what are the bits that are most exciting.