We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.
Running online communities, either pop up ones that are live for two weeks and then disappear or longitudinal panels that give us access to audiences on an ongoing basis. Here are our 4 tips for creating an online community.