Blog
Blog
Lauren MacDonald
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Three Social Media Apps to Watch in 2023
We take a look at some of the social media sites/apps bubbling up in 2023. Are they here to stay or just a flash in the pan?
Are Toys Recession Resilient?
Our take on the “lipstick effect” and how it impacts the family retail market
Children's online safety
Download our latest trend debrief.
Gen Z Trend Report
Download our latest Gen Z Trend Report.
Snappy Safe Settings
Snapchat has joined other social media giants in adding protections for teenage users, but will they work?
The Rise of Virtual Influencers
How virtual stars are building real relationships with Gen Z
Virtual Makeup: Fad or Future?
Beauty brands are increasingly turning to augmented reality (AR) to market their products, but is this a passing fad or a wider behavioural change?
The Rise of Mundane Gaming
Humdrum, everyday tasks are gaining a growing following in the digital world
The Legacy of the Lionesses
How will women’s football change after the team’s Euro Triumph?
Stranger Things Have Happened
We take a look at what Kate Bush’s surprise return to the charts tells us about music marketing and Gen Z’s streaming habits.
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