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Box Office Barbie
Greta Gerwig’s live-action adaptation of Barbie hits screens later this year; and so far the playful, pink-hued trailer has caused major waves with fans everywhere. But will box office success revive falling sales for the iconic doll’s parent company?
Squishmallows—squidgy, cushion-like plush toys—rose to cult status in 2021 and two years on, sales continue to soar. So why are Squishmallow sales still going strong?
Designing Experiences for Generation Alpha
Our research and insights team look at the lasting impacts of the covid-19 pandemic on Generation Alpha
Research News: A new study into the use of technology in secondary schools
The research that aims to theorise the technology itself.
Three Social Media Apps to Watch in 2023
We take a look at some of the social media sites/apps bubbling up in 2023. Are they here to stay or just a flash in the pan?
Are Toys Recession Resilient?
Our take on the “lipstick effect” and how it impacts the family retail market