Blog

Blog
Lauren MacDonald

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Box Office Barbie

Greta Gerwig’s live-action adaptation of Barbie hits screens later this year; and so far the playful, pink-hued trailer has caused major waves with fans everywhere. But will box office success revive falling sales for the iconic doll’s parent company?

Squishmania Continues

Squishmallows—squidgy, cushion-like plush toys—rose to cult status in 2021 and two years on, sales continue to soar. So why are Squishmallow sales still going strong?
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