Blog
Blog
Jessica Argent
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WrF Tween Research 2022 - Food and Me
In Q3 2022 we conducted a research on tweens and food and looked at how tweens all over the world think about food - something everyone consumes everyday but the landscape of it is constantly evolving.
Is linear TV rising again?
What are the benefits of linear TV for the audience, and will it always have a place in the content viewing landscape?
Gen Z’s mental health - what is impacting it and what are they doing about it?
How Gen Z perceive their own mental health, the things that affect it and the things that they do to help it.
What do Christmas traditions look like across the world?
We asked the teams we work with about their Christmas traditions. Here is our summary of some of the key differences and similarities between markets that we’ve found particularly interesting.
What are fidget Pop-it toys and why are they so popular?
A Pop-it toy is a fidget toy where users continually pop bubbles in and out with a satisfying click - it’s a silicone (and slightly more sophisticated) version of bubble wrap! From different sizes, shapes colours and price points - there’s really a Pop it toy for everyone!
The tiny toys that are generating a HUGE buzz in Japan
Why is there something so cute and endearing about playing with miniature versions of larger items? And how come it's even better when it's a surprise!?
Netflix's Move to Gaming
After a rapid growth period during the Covid-19 pandemic, Netflix is now feeling the squeeze with competitors Disney+ and Amazon rapidly gaining ground on the streaming giant. As a means to try to diversify their brand Netflix are now looking to get into the difficult world of gaming. Earlier this year they hired former EA and Oculus executive, Mike Verdu, to head up their gaming division. A move the platform hopes will give them the edge over more recent streaming competitors.
What is ASMR and why are kids so fascinated?
The ASMR trend is not new, but its recently had a profound impact on kids and we've identified 5 reasons why we think they're loving it...
UK Kid's mental health should be a cause for our concern...
An upsetting update about children's mental health, but one we should all be aware of. How can we support the children of our nation?
In-game advertising might literally be a game-changer
See what we've got to say about in-game advertising and why it's an important nascent trend in our eyes...
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