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Where are all the 3D printed toys?
Why is there not a 3D printer in every household? We take a look at the once lauded technology, where it went and where it's going.

Turning red - opinion on the new animated movie
A personal opinion on the newest animated movie from Pixar - Turning Red.

Two Pre's in a Pod
Podcasts, we all listen to them and seem to thoroughly enjoy a version of media consumption that doesn’t involve a screen. But what about our children? Is there a space for children in the world of podcasting? If so, which ones should they listen to? In today's blog Sam dives into the world of children's podcasts.

"Aww it's a Grammy": Grammys 2022 Rundown
Eoin gives his (subjective) take on the 64th annual Grammy Awards.

How video games use characters to build fandom
We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.

Oscars 2022: Chaos and Congratulations
Our resident film enthusiast, Eoin Hennessy, gives his run down of this year's Academy Awards. Meme-able content, snubbed performances and an unfortunate return for Oscars machoism.

The Ukraine war’s impact on TikTok content producers
Children content producers are beginning to be concerned about how their content is increasingly being sandwiched between scenes from the war in Ukraine.

Genshin Impact: Have you heard of it?
This week we take a look at one of the most popular games in the world (that no one has ever heard of).

Engrossing or Gross? The popularity of Mukbang
In this week's blog we look at the Korean-born trend of mukbang. Love it or hate it, it's an internet phenomenon that gets billions of views and generates millions in revenue.

How Nintendo Games became a clever marketing platform for companies
This week we have a guest blog from Sissi Bildhoff, who's part of We Are Family GSA. Sissi looks at the benefits of gamification and the particular appeal of advertising in the smash hit Nintendo game, Animal Crossing: New Horizons.
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Maurice Wheeler
Managing Director UK
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