Blog
Our blog
News, trends and insights
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Education on TikTok
We take a look at the highs and lows of #learnontiktok
Top Kids And Family Tech at This Year's CES
Maurice takes a look at the best new consumer technology in the kids and family space.
What do Christmas traditions look like across the world?
We asked the teams we work with about their Christmas traditions. Here is our summary of some of the key differences and similarities between markets that we’ve found particularly interesting.
The move back to more long-term, emotionally-driven, brand-building advertising.
Maurice takes a look at the future of brand building and performance-driven advertising
Aging Up in Kids TV: Help or Hindrance?
We take a look at kids TV shows that have tried aging their characters upwards. Whether it's Sabrina the Teenage Witch or Rugrats, aging up can be a risky move. Whether it's a success or a failure, we explore the highs and lows of this potential character development.
Webinar: How will the Metaverse change the Entertainment Industry Forever
A summary of our Metaverse Webinar where we discussed the future of this year's most talked about medium. A special thank you to our panelists, Naomi Dare, Tony Grillo, Rachel Bardill and Nick Walters.
What are fidget Pop-it toys and why are they so popular?
A Pop-it toy is a fidget toy where users continually pop bubbles in and out with a satisfying click - it’s a silicone (and slightly more sophisticated) version of bubble wrap! From different sizes, shapes colours and price points - there’s really a Pop it toy for everyone!
Getting ready for the Metaverse
Like beauty, the Metaverse is in the eye of the beholder. Different people have different interpretations of what the metaverse is and what are the bits that are most exciting.
The tiny toys that are generating a HUGE buzz in Japan
Why is there something so cute and endearing about playing with miniature versions of larger items? And how come it's even better when it's a surprise!?
Is “Squid game” too scary for kids?
Is Netflix new smash hit an appropriate thing to show children? Maurice Wheeler reminisces about his own love of horror and how appropriate it might be for younger audiences.
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Maurice Wheeler
Managing Director
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