Blog

Our blog
News, trends and insights

    

  • 1
  • 2
  • 3
  • 4

Two Pre's in a Pod

Podcasts, we all listen to them and seem to thoroughly enjoy a version of media consumption that doesn’t involve a screen. But what about our children? Is there a space for children in the world of podcasting? If so, which ones should they listen to? In today's blog Sam dives into the world of children's podcasts.

How video games use characters to build fandom

We have found that there are 4 characteristics that are most prone to driving fandom, however how these attributes manifest themselves in games is different from passive media (aka books, film and TV). Games have a way of supercharging these attributes due to their interactive nature.
  • 1
  • 2
  • 3
  • 4

Your contact
Let's talk

Maurice Wheeler
Managing Director UK

Are you looking for global experts in children, young people and family marketing?

Please get in touch!