Background- 

Acamar Films was looking for an agency to promote their new app, Bing: Watch, Play, Learn, and also drive sales on their Amazon brand stores.

Implementation-

We deployed a range of media buying tactics across several channels to help drive awareness, installs and subscriptions for the Bing: Watch, Play, Learn app.  Using Facebook, Google, Apple and GDPR / COPPA compliant mobile ad networks we engaged with existing parent-fans of Bing, identified those who would most likely have a Bingster in their family but were yet to discover him and reached prospective parents who were searching for quality content for their children. We also converted those seeking educational and entertaining apps for their pre-schoolers and reached those who had downloaded similar apps and showcased Bing’s app offering 

Results-

The Bing: Watch, Play, Learn app  for pre-schoolers has seen huge success. Supporting Acamar Films’ internal digital marketing team, We Are Family contributed to getting the Bing app over the line of half a million downloads across 3 markets.